Senior Marketing Communications Specialist

About Us:

How many companies can say they've been in business for over 177 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements.

ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.

We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

Location: Hybrid in Dublin, CA

What's the role?

As a Senior Marketing Communications Specialist, you get to work with an astonishing team that plays a vital role in Carl Zeiss Meditec.

Show case your skills and experience with process enhancement.

The Senior Marketing Communications Specialist is responsible for strategic planning, development, and management of marketing communications programs that promote the sale of Meditec products and services.

Programs are developed and implemented to assist in achieving sales targets and attaining marketing objectives as identified by senior management, marketing management and the overall marketing plan.

Consults with other areas of management or business units, sales departments and advertising agencies and media to effectively leverage online marketing, tradeshow participation and direct marketing.

Accountable to producing projects within the overall marketing budget and implementing a means to measure results.

Manages vendors and staff in the creation of sales aids and direct marketing, develops advertising program and campaigns.

Schedules and manages media placements and recommends the media best suited to market products.

Sound Interesting?

Here's what you'll do:


* Develop and implement marketing communications plans and tactics for assigned product lines and projects, working closely with Business sectors and Global marketing.


* Develop product and promotional messaging and content based on positioning, customer targets, and business objectives identified by Business Sectors and Global Marketing groups.


* Develop and coordinate Marcom plans and activities in support of the Meditec business and goals, includes sales collateral, budgets, schedules, presentations, advertising, emails, mailers, banners, landing pages, etc.


* Collaborate and coordinate with other groups, such as Sales and Service Center communication teams.

(SSC MarComm) as appropriate for the successful execution of Marcom activities.


* Negotiate competitive project bids and manage work with vendors ensuring timely deliverables.


* Evaluate creative and ensure consistent look, messaging and branding across marketing materials.


* Proactively suggest communication strategie...