Digital Incentives Lead

Digital Incentives Lead

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As Digital Incentives Lead you will craft and lead Kimberly-Clark North America (KCNA) strategy and execution for all Adult and Feminine Care (AFC) national consumer promotions, focusing on: growing share, generating new consumer trial, and loyalty driven marketing.

Key goals include driving activation and adoption of solutions to ensure scale and efficiency in incentives / consumer promotions, which includes coupons, rewards, and sampling.

This role is critical to our digital transformation to ensure both One KCNA and Business Unit priorities are accurately represented and supported with strong business cases for Global Marketing Capabilities products.

Upon delivery of global capabilities, you will be accountable in driving adoption, empowering the brand teams, and maximizing value.

You will own and manage the promotions relationship within Adult and Feminine Care with cross functional stakeholders including brand and sector/business unit teams, KCNA and Global Marketing Capabilities, and external agencies/vendors.

In this role you will:


* Own the execution and success of programs across the following iconic brands: Depend®, Poise®, and U by Kotex®.


* You will support the Promotional Budget across AFC brands, managing the inputs and outcomes of the P&L with an eye for continual drivers that will increase performance and efficiency.


* You will be the owner of deployment, forecasting, analysis, and adoption of consumer centric incentive practices while ensuring both short and long-term Business Unit strategies are being enabled across people, process, and technology.


* You are also accountable to deliver incentive solutions and accelerate adoption to transform how KCNA evolves the experience and engagement with consumers to build one to one relationships and lifetime value.

Additionally, you will be accountable for surface measurable results and drive action to optimize, enhance, and achieve objectives as well as influencing the consumer engagement and brand-building incentive investments to deliver on brand strategies, growth objectives, and other relevant business results.


* A key performance metric in your role is your ability to drive across multiple vendors: acquisition of optimal test campaign strategy, execution, and insightful measurement.

Measurement includes leading the internal Kimberly-Clark process of campaign analytics (with Data Insights partners), with a key skill of translating data in...