VP, Pricing & Monetization

ABOUT THE ROLE AND OUR TEAM:

As the Vice President of Pricing & Monetization and Global Growth, you will lead and inspire a high-performing pricing and monetization team focused on optimizing revenue generation and driving global growth initiatives by improving pricing and monetization strategies.

The VP of Pricing and Monetization and Global Growth will oversee these functions across our global marketplace platforms, including The Knot and WeddingWire brands, catering to wedding and event-related businesses worldwide.

This role is pivotal in developing and implementing pricing strategies for the Knot's marketplaces, experimenting with and deploying different monetization models, and growth strategies across domestic & international markets.

You will oversee 3-5 individuals and report directly to the SVP, Global Revenue Strategy.

You will also collaborate closely with cross-functional teams including Sales, Marketing, Product, Strategy, and Finance to ensure alignment with overall commercial objectives.

RESPONSIBILITIES:



* Develop dynamic pricing strategies considering various geo-/segment-specific considerations to optimize revenue, vendor satisfaction and balance marketplace health and guide their implementation in-field through tests


* Evaluate different monetization models (e.g.

tiered subscription plans for vendors vs.

more flexible performance unit based models) and lead monetization transformation efforts across different revenue channels


* Leverage advanced data analytics to track pricing performance & attainment across various wedding services categories (e.g.

venues vs.

DJs, florists, etc.) vs.

vendor performance and marketplace health & couple experience to inform pricing decisions and drive revenue growth


* Work closely with sales and marketing teams to develop product packages, pricing levels, promotions, and discounts by market & segment to drive vendor acquisition, retention, and upsell


* Review and approve pricing frameworks and tools to streamline pricing decision-making processes and ensure consistency across markets and product lines


* Oversee pricing experiments in-field to evaluate pricing hypotheses, different model mechanics & pricing levels for different vendor segments & market types


* Work closely with Finance teams to ensure pricing and revenue strategies align with financial goals and targets


* Monitor competitors' pricing strategies to identify trends and ensure The Knot's value proposition is differentiated


* Ensure pricing adheres to industry regulations and fair pricing standards, fostering trust within the marketplace


* Lead by example, fostering a culture of accountability, collaboration, and innovation

SUCCESSFUL VP, PRICING & MONETIZATION AND GLOBAL GROWTH CANDIDATES HAVE:



* 8-10+ years of experience in developing and implementing pricing strategies across multiple product lines or services, with a significant portion of time spent in people manage...