Brand Partnerships & Experiential Marketing Specialist

About Subaru

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

Position Summary

As the Brand Partnership & Experiential Marketing Specialist, you will be at the forefront of creating and executing national-scale lifestyle partnerships and events that embody Subaru's brand essence.

Your role will involve crafting unique Subaru experiences that drive brand awareness, customer consideration, and loyalty.

These initiatives will highlight the Subaru Love Promise, resonate with the passions of Subaru owners, and leave lasting impressions.

The lifestyle partnerships will include subject areas such as outdoor adventure, sports, the environment, horticulture, and more, and may strategically change over time.

Major Responsibilities


* Promotes events, partnerships, and the impact of our connections and the work we're doing in this space through stories collected from our Subaru retailer network via Subaru-owned communications including but not limited to: Relationship Marketing, Social Media, Corporate Communications, and Website Operations teams.


* Coordinates and collaborates with Subaru of America (SOA) Corporate Communications, Advertising, Auto Shows, Creative Services, and Social Media teams, as well as agency third parties, to develop and execute earned marketing communications plans, media events, content development and capture opportunities, and cross-promotional opportunities.

Works with retailers to ensure that the developed retailer activation plan is functional and effective and that the communications and promotional materials are being utilized as intended.

Solicits and analyzes feedback from the retailers to share with Manager for further action.


* Collaborates with rest of the Brand Partnerships and Love Promise team in the Marketing department to promote and integrate assigned partner organizations across other areas and activations.


* Develops and leads engaging experiential marketing series with partners and third-party event and advertising agencies ...