Account Based Marketing Manager (Hybrid)

Profisee Sales and Marketing teams are fully aligned and committed to an account-based go-to-market as we shift into the next phase of company growth and looking for an Account Based Marketing Manager to join the team to support this exciting evolution of our go-to-market.
\n

\n
Reporting to the Director of Demand Generation, the Account Based Marketing Manager (Hybrid) will champion the development, execution, and continuous innovation of highly strategic account-based marketing campaigns to drive new business pipeline and revenue.

This role is for a leader who has a high degree of creativity, agility and exceptional skills in cross-departmental collaboration.
\n

\n
The Account Based Marketing Manager (Hybrid) will partner with Sales, Business Development, Marketing and Alliances to select and manage accounts leveraging data, collaborate with Field, Paid Media and Business Development teams execute integrated account plays and campaigns (1;few and 1;many), work with the Content and Design teams create personalized content that meets the needs of strategic accounts and partner with Marketing Operations to develop metrics and reporting to measure the success of all initiatives.
\n

\n
This is an exciting opportunity for someone who likes fast-paced environments, a builder, open to try new things, and a progressive thinker about how Marketing and Sales can work together to create pipeline.
\n

\n
Let's find your somewhere new.
\n

\n
What Success in this Role Looks Like:
\n
Within first 3 months:
\n


* Familiarize yourself with our GTM, goals and marketing strategies, Ideal Customer Profile, existing account base, messaging, competitors and etc.


* Familiarize yourself with marketing and revenue operations - processes, sales process, handoffs, SLAs, sales territories, tech reporting, tracking, rhythm of business, etc.


* Go on a listening tour - meet with Sales, Business Development, Marketing and Alliances teams to understand their goals, pain points and expectations from account-based initiatives.


* Collaborate closely with Marketing, Business Development, Sales and Alliances to implement and execute an account scoring methodology to drive account prioritization, selection process and account tier cohorts.


* Deliver a 6 month 'plan on a page' that outlines a comprehensive account-based marketing plan for strategic account cohorts, outlining personalized approaches, key messaging, content needs, engagement tactics, KPIs, reporting needs and quick wins.

\n

\n
Within first 6 months:
\n


* You are the quarterback..

and are working cross-functionally to develop and execute integrated global account-based campaigns (1;few and ), across multiple channels (website, paid, events, direct mail, outbound, social, etc.) to engage, nurture and convert strategic accounts.


* You have worked closely with Content and Design teams and have identified gaps; personalization needs and have implemented tailored content that aligns ...