Director of Marketing, Americas Commercial

Overview

ENERPAC TOOL GROUP - Who we are?

Enerpac Tool Group Corp.

is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries.

The Company makes complex, often hazardous jobs possible safely and efficiently.

Enerpac Tool Group's businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world.

The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin.

Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.

For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/ .

Summary - basic function of the role

As the Director of Commercial Marketing, you will play a pivotal role in driving the commercial success of our global strategy and be a key leader for the Americas commercial team.

You will be responsible for developing and executing strategic marketing initiatives to maximize revenue, expand market share, and enhance brand visibility within our target industries.

Collaborating closely with cross-functional teams, you will lead efforts to identify market opportunities, develop compelling value propositions, and drive integrated marketing campaigns to effectively reach and engage our customers.

Shift: Monday - Friday; hybrid 3 days in office schedule in Menomonee Falls/Milwaukee, WI

Job Duties and Responsibilities



* Develop and execute comprehensive marketing strategies aligned with our business objectives to drive commercial growth and profitability


* Oversee the creation of marketing collateral, including sales presentations, product datasheets, brochures, and digital content, to support sales efforts and enhance brand awareness.


* Collaborate with sales, product development, and operations teams to develop and refine compelling value propositions and competitive positioning for our products and services.


* Lead market research initiatives to identify emerging trends, customer needs, and competitive landscape within target industries.


* Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve desired outcomes.


* Build and maintain strong relationships with key stakeholders, including customers, industry influencers, and strategic partners.


* Utilize data analytics and key performance indicators (KPIs) to track marketing effectiveness, measure ROI, and optimize marketing strategies and tactics.


* Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.


* Own the lead management follow up process including the management of SDR's (sales development reps)


* Work closely with channel partners to execute ...