Marketing Executive

JOB OVERVIEW


* Implement public relations and marketing initiatives directed by the Director of Marketing.


* Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. 


* Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. 

DUTIES AND RESPONSIBILITIES FINANCIAL RETURNS:


* Monitors competitors activities and assists in marketing intelligence 

PEOPLE:


* Actively participate in staff activities


* Design, support and oversee cross-functional teams throughout the Organization

GUEST EXPERIENCE:


* Conduct client interviews


* Entertain clients

RESPONSIBLE BUSINESS:


* Attend to all telephone, fax, email inquiries in a timely manner.


* Attend marketing meetings/regional sales and marketing monthly conference calls. 


* Assist with direct mail campaigns.


* Represent the Hotel at cocktail parties/dinners where appropriate.


* Deal with telephone/fax/email inquiries.


* Prepare administration documents required for marketing (ie: internet listings, advertising, booking of directory advertising)


* Co-ordinate hotel photography shoots/talent where required, within budget.


* Assist with promotions (e.g.

seasonal sales promotions and special events).


* Maintain collateral and conduct occasional audit.


* Co-ordinate generic IHG merchandise and hotel brand.


* Co-ordinate hotel brand standards collateral. 


* Proof read copy of advertising, collateral and press releases where appropriate.


* Assist with brand standards policing.


* Work in line with business needs.

ACCOUNTABILITY


* This is the job in a small to medium full-service, hotel which includes more than one food or beverage outlets, and/or meeting space or catering/convention facilities. Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. 


* Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.