CPP Field Marketing Manager - East Region

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CPP Field Marketing Manager - East Region

This position is remote (virtual) and offices from home but must be located within the territory which is the East Region of the US.

States listed below.

The CPP Field Marketing Manager has responsibility for crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the East BU (Illinois, Ohio, Indiana, Michigan, New York).

Additionally, the Field marketing Manager supports development and connection of key market insights to local strategy.

The role reports to the CPP Field Marketing Director Team Leader with a dotted-line report to the East Sales BU Leader.

The Field Marketing Team has responsibility for partnership between Strategic Marketing and Sales, partnering to leverage and align resources with opportunities and advocating for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc.

The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the "voice of the field" and pushing communication and key programs to their assigned BU.

This leader is highly focused on driving local strategy and execution against WIGs ("wildly important goals"); local strategizing and approvals of marketing funds.

The role allows for increased efficiency and speed of decision making freeing up people leaders to manage the broader business.

The Field Marketing Manager works in tangent with a regionally assigned Seed Field Marketing Manager as a part of an 11-person team comprised of 6 CPP Field Marketing Leaders across BUs and 5 Seed Field Marketers (formerly called Seed Execution Leads).

Duty or Area of Responsibility:

35%
Leads crop protection pricing strategy & execution to include:
Influencing / Executing Forecasting andStrategic planning

Discretionary marketing spend management

Allocations execution

Support Marketing program launch and new product deployment and training

Early Advantage target management

Consults on returns exceptions and target management

Bulk fill and package fill program

Discontinued list execution

Support the execution on AARx and other specific programs to increase volume, market share, and internal and owner margin

Partner with and across Marketing teams including P&L leads, Market Activation and Pricing / Data teams to develop and execute on marketing programs tied to BU

Communication liaison to/from Marketing to/from Sales

30%
Leads regional pricing strategy & execution to include:
Scrimmage Leadership - Igniting Growth initiatives

Market correction sales support (PROS)

Strategic thought ...