Lead Market Development Agronomist

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Lead Market Development Agronomist

The Market Development Agronomist (MDA) Lead is responsible for the day-to-day execution of the MDA strategy as both a people leader of select regions, and MDA contact for assigned accounts.

The MDA is the local agronomy expert that coaches, influences, and creates opportunities with key owners and sellers.

They drive demand of products, innovation, services, and connections to new markets using their technical expertise in agronomy/seed skills and advanced understanding of the services platform.

Conducting customer agronomy training, communicating technical subject matter, and supporting business transformation around total acre solutions.

As an MDA Leader they will provide direct coaching and leadership towards achievement of MDA objectives and collaborate with sales leaders on overall direction and plans.

Area of Responsibility:
40% Customer Facing: Advanced Acre Execution and Coaching w/Retail Sellers
Serves as the technical specialist in leveraging the Advanced Acre strategy to differentiate our system.
Enables the creation of new markets by combining products, data insights and services to drive revenue growth and capture new markets.
Coaches the Advanced Acre solutions strategy to assigned retail sellers and designated growers in conjunction with internal sales team as determined from Account Plans.
Partners with the Sales Development Manager on targeted sales activities, providing technical expertise and knowledge during sales calls and visits with customers.
Conduct technical training opportunities to include CPP & Seed products, services platform for identified retail locations, and Answer Plots in collaboration with SDMs.
Facilitate virtual services, agronomic and product delivery through videos, etc.

identified video and digital platforms.
Provides Innovation/Insight trials direction and execution to identified owners and internal staff.
Collaboration with key channel and regional influencers (ex: basic partner agronomists)

25% Non-Customer Facing: Partner with WinField United Product Managers
Create local insights and differentiated product positioning to aide in the seed and cpp selling story for the retail selling base in specified geography.
Help inform and drive product pipeline by providing feedback and representation from local market.
Assist Product Managers to do internal trainings with Business Unit sales teams.

35% MDA Leader
People Performance Management:Ensure key performance indicators are monitored, tracked, and achieved.
Provide direct coaching and career development.

Proactive collaboration with ASMs and BULs on local plans and overall MDA Team Strategy....