Demand Generation & Operations Manager

Your Job

INVISTA is seeking a Demand Generation & Operations Manager (DGOM) to join their marketing team in Kennesaw, GA.

This role will support the CORDURA® Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric.

From mountain summits to city streets, the world's leading brands in the apparel and gear industries look to CORDURA® for best-in-class fabric performance.

CORDURA® fabric is even utilized by some of the world's leading militaries to protect their soldiers.

The DGOM will be implementing and optimizing marketing technology tools, generating, and nurturing leads, and contributing to revenue growth.

You will also collaborate with global teams to strengthen the CORDURA® brand and drive business growth.

A successful applicant would be a strong strategic thinker with a proven ability to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution.

This is an exciting opportunity to be part of a fast-growing brand and make a significant impact.

What You Will Do


* Demand Generation Strategy



* Collaborate with internal teams to develop and execute demand generation strategies and campaigns, ensuring targeted and measurable efforts that support the entire sales cycle.


* Utilize marketing technology to create and optimize lead generation and nurturing programs, leading data-driven improvement efforts to scale efficiently, make smarter business decisions, and enhance customer and profitability metrics.

Data Analysis and Reporting


* Monitor and analyze marketing data, KPIs, and performance metrics to identify areas of improvement, optimizing demand generation efforts and measuring the effectiveness of initiatives.


* Provide insights, analytics, and support to the business development team, facilitating efficient lead movement through the pipeline by analyzing campaign data and key performance metrics on a regular basis.

Lead Nurturing


* Develop and implement lead nurturing workflows to engage and convert leads into qualified opportunities.


* Ensure seamless integration of CRM and marketing automation systems for lead management.

Marketing Technology Stack Management & Investment


* Take ownership of the marketing tech stack and data integrations, overseeing and managing CRM, marketing automation, email marketing, and other tools, while continuously refining and building upon them.


* Evaluate and implement new marketing technology solutions, ensuring effective resource allocation and cost-efficient utilization to enhance demand generation efforts.

Technology Integration


* Demonstrate a comprehensive understanding and ownership of the capabilities of existing enterprise systems, evaluating their impact on each other and identifying opportunities for enhancement to meet the evolving business needs.


* Collaborate with IT and other teams to...