Brand Manager - Brawny

Your Job

Georgia-Pacific is seeking a Brand Manager for its Brawny® paper towel brand, reporting to the Brawny® brand director.

This exciting role involves transforming this iconic brand's marketplace presence, driving its vision, crafting impactful commercial strategies, and managing cross-functional capability teams to execute against those strategies.

Ideal candidates are self-starters with an entrepreneurial spirit with a track record leading successful commercial strategies in CPG.

What will you do in your role?


* Develop and implement marketing strategies and commercial activations that meet key business objectives, with a focus on creating a seamless brand experience across all channels.


* Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns.


* Proactively lead the charge in creating strong omnichannel strategies, including e-commerce, social media, influencer, social commerce, and in-store executions to pave the way for successful new product launches.


* Lead strategy for quality and consumer affairs, our most important brand-consumer touchpoint.

Ability to work with variety of stakeholders across brand, manufacturing, operations, consumer affairs, and analytics.


* Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment.


* Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking.

Other areas of expected influence and capability include:


* Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking


* Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency


* Equally passionate and skilled in areas of general management as well as brand marketing


* Willingness to take risk consistent with the company's and brand's risk profile

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* Background in brand/product management/sales with consumer-packaged goods


* Experience communicating the complex in simple language across cross-functional teams

What Will Put You Ahead


* MBA


* Strong background & understanding of CPG or Retail industries


* 5-7 years of business experience


* Experience leading commercial activation for successful brand introductions or transformations

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abiliti...