Experiential Marketing Manager

Experiential Marketing Manager 

Location: Austin, Tx /Non-Exempt 

 

At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves. To us it is so much more than just a game or concert.  It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community.

SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field, and STAR Complex.   

 

We know that our people are our greatest asset as an organization.

We aspire to provide our teams with meaningful work, to live our values - Integrity, Success & Caring – day-to-day in what we do and foster an inclusive culture for our 1K+ employee workforce.  

 

Do you get excited about building a brand through hosting, activating, and planning live events and collaborating with influencers?  This is the position for you.  This position should currently reside or be willing to relocate to the Austin area with anticipated travel to the San Antonio area when needed.

As the Experiential Marketing Manager, you will work closely with marketing leadership to build an experiential brand strategy for the Spurs brand in the South Central Texas region.  The ideal candidate will be focused on brand growth strategies, have a proven track record of creating unforgettable brand experiences, and have excellent communication and organizational skills.

This position will oversee the Spurs Street Team, a team of part-time grassroots marketing representatives, who will bring events to life while also collecting data and generating leads. 

 

As an integral member of the Spurs Sports & Entertainment Marketing team, this position will also help support the marketing functions for all franchises within the Spurs Sports & Entertainment portfolio, as needed.

 

What You’ll Do: 


* Lead the strategic planning of the South Central Texas region- annual events calendar, with the goal of growing the Spurs brand, while contributing to planning of grassroots influencer marketing collaborations.


* Identify grassroots data capture opportunities when applicable; organize and track leads to report associated revenue and brand value, assisting with ticket and merchandise marketing efforts.


* Oversee, train and hire event marketing team(s), to include potential full-time staff, part-time in-office representative(s), and Street Team staff located in both Austin and San Antonio, ensuring consistent brand presence at event marketing & grassroot opportunities.


* Assist in management of the event marketing budget, including monitoring expenses on a monthly basis for accuracy and appropriateness, completing timely reports to leadership and taking prompt and corrective action when required.


* Manage and support inte...