Marketing Specialist
Marketing Specialist
The Marketing Specialist plays a crucial role in executing local marketing strategies and building strong relationships with the local sales team, vendors, customers, and community to grow our business in a specific region.
In this role, you will:
* Participate in sales and engineering meetings to stay informed about sales team goals and objectives and how marketing can contribute.
* Collaborate with sales team to plan, organize and execute local events to engage with suppliers and customers.
* Develop and manage local marketing campaigns to drive lead generation and sales growth that align with sales goals.
+ Collaborate with suppliers and partners to create marketing campaigns that promote their products and services.
+ Assist with ordering promotional materials and merchandise to support marketing initiatives.
+ Maintain and update local marketing calendar to ensure timely execution of marketing activities in your region.
+ Take full ownership of local marketing campaigns, including checklist and detail management, approval submissions and message-on-hold updates.
+ Solicits routine feedback from sales team on leads generated and pushed to Salesforce.
* Coordinate AD Field Marketing Summit events and execute the high-level strategy developed by the Vendor Relations team.
* Generate and present reports to sales team on the performance of local marketing initiatives, helping to make data-driven decisions.
* Assist sales management in creating strategic presentations and materials for customer meetings.
* Collaborate with the marketing operations team to update and improve website content, ensuring it aligns with local marketing efforts.
* Collaborate with sales management to ensure all regional supplier co-op funds are planned for and claimed.
* Work closely with the marketing operations team to create campaign assets in Salesforce Marketing Cloud Account Engagement (Pardot) including forms, emails, etc.
* Other duties as assigned.
Knowledge, Skills, and Abilities to be successful include:
* Bachelor's degree in Marketing, Business, or a related field.
* 4+ years of experience in field marketing or a related role.
* Ability to work with a high level of independence and initiative driving projects forward.
* Ability to provide insight and direction, helping to guide team towards shared objectives.
* Strong project management skills.
* Excellent communication and interpersonal abilities.
* Proficiency in marketing software and tools (ex.
Salesforce Marketing Cloud Account Engagement (Pardot), Adobe Creative Cloud Suite, Microsoft 365)
* Self-motivated with the ability to work both independently and in a team.
EEO/AA/M/F/Vet/Disability Employer
The above statements are intended to describe the essential functions and related requirements of persons assigned to this job.
They are not...
- Rate: Not Specified
- Location: Greenville, US-SC
- Type: Permanent
- Industry: PR
- Recruiter: McNaughton-McKay Electric Co.
- Contact: Not Specified
- Email: to view click here
- Reference: DF1015
- Posted: 2024-03-21 07:03:20 -
- View all Jobs from McNaughton-McKay Electric Co.
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