Director, Content Strategy

DIRECTOR, CONTENT STRATEGY

WHAT WE'RE LOOKING FOR

Michael Baker International is seeking a highly experienced and creative Director, Content Strategy to lead the development and execution of enterprise-wide content strategy across the organization.

This role will transform complex business, technical, and industry information into compelling content that strengthens the Michael Baker International brand, showcases our expertise, advances thought leadership, and engages clients, employees, partners, and other key audiences.

The Director will collaborate closely with Marketing, Communications, executive leadership, business leaders, and subject matter experts to develop an integrated content strategy and ensure a consistent, compelling brand voice across all channels.

WHAT YOU'LL DO


* Develop and execute an enterprise-wide content strategy aligned with Michael Baker International's business, brand, marketing, and communications objectives.


* Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels.


* Develop compelling content that showcases Michael Baker International's people, expertise, projects, innovation, and impact.


* Partner with executives and subject matter experts to develop thought leadership, executive communications, and other high-impact content.


* Lead the creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications.


* Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences.


* Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations.


* Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams to maximize the reach, consistency, and value of content.


* Identify opportunities to repurpose and distribute content strategically across multiple platforms, channels, and audiences.


* Leverage audience insights, analytics, and content-performance data to evaluate effectiveness and continually refine content strategy.


* Manage multiple priorities, projects, and editorial deadlines in a fast-paced environment.


* Lead and develop internal content resources and manage external writers, agencies, and partners, as appropriate.

WHAT YOU NEED TO SUCCEED


* Bachelor's degree in Journalism, Communications, Marketing, English, Public Relations, or a related field.


* 10+ years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline.


* Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization.


* Exceptional writing, editing, storytelling, a...