Services Offer Management Leader

The Services Offer Management Leader shapes and drives the country Services offer strategy, aligning global ambitions with local market growth, customer relevance and commercial impact.

The role sits at the intersection of strategy, offer management, commercial execution and cross-functional influence - ensuring Services offers are clear, competitive, localized where needed, and activated through the right go-to-market, pricing, demand generation, sales enablement.

It accelerates growth by connecting global offer roadmaps with Canada priorities, strengthening installed base monetization, improving customer adoption, and driving the evolution toward scalable, recurring, outcome-based service models.

Key responsibilities

Offer strategy and growth planning


* Build the Canada Services offer strategy, translating the global roadmap into a 3-year growth vision and execution roadmap


* Set annual priorities through the Annual Marketing & Sales Plan, focused on growth, retention and recurring business


* Identify the best opportunities by business unit, installed base, segment and market potential

Portfolio management and localization


* Deploy the offer roadmap with BU priorities, adapting global value propositions to local needs, regulations and standards


* Ensure portfolio consistency across the asset lifecycle, with strong emphasis on recurring offers and service plans


* Challenge BUs and global LoBs on required localization, and support new launches through a disciplined go-to-market

Commercial activation and go-to-market


* Define the local go-to-market strategy and lead demand generation plans that grow qualified pipeline, especially in early stages


* Ensure offer promotion and visibility by partnering with Marcom and Country Marketing on campaigns, content and channel activation


* Enable sales with differentiated messaging and commercial materials - offers activated in the field, not just well defined

Installed base monetization and performance


* Lead initiatives improving installed base visibility, traceability and commercial exploitation


* Use IB insights to sharpen targeting and support customer platforming for deeper penetration and retention


* Improve lead generation, conversion and recurring order growth

Pricing and competitiveness


* Define and manage local pricing in line with value, competitiveness, margin and market conditions


* Leverage historical performance, competitive intelligence and customer value insights


* Track market trends and competitor moves to keep the portfolio compelling

Voice of customer and continuous improvement


* Capture customer and market feedback to improve positioning and launch effectiveness


* Feed voice-of-customer inputs back to global Services marketing and offer teams


* Share best practices and refine go-to-market choices based on results

Cross-functional leadership and influence


* Align prio...