Director of Sales Enablement, Digital and Automation

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The Sales Enablement Director will drive sales productivity, effectiveness, and execution across the North America Digital & Automation (D&A) organization and serve as a critical contributor to the D&A leadership team, helping to translate business priorities into effective field execution and measurable commercial impact.

This role will partner closely with Sales, Business Development, Sales Operations, Marketing, Enterprise Services, and Customer Success to equip customer-facing teams with the capabilities, tools, content, insights, and processes needed to effectively position and sell the D&A portfolio.

In addition to leading sales enablement, this role will provide commercial excellence support, including performance insights, operational support for the D&A Value Partnership program, and coordination across internal stakeholders.

The ideal candidate has experience in enterprise software, healthcare IT, or medical technology and thrives in a matrixed environment requiring strong collaboration, influence, and execution.
Key Responsibilities

Sales Readiness & Capability Development


* Lead onboarding and continuous learning programs for D&A customer-facing teams, including AVPs, PSEs, & Account Executives.


* Develop role-based learning and targeted enablement to build capability in solution positioning, value-based selling, discovery, and customer engagement.


* Partner with Product Marketing & Sales leadership to translate value propositions, use cases, and competitive differentiation into practical sales enablement.


* Measure program adoption and effectiveness and continuously improve enablement.

Sales Tools, Playbooks & Content


* Develop and maintain playbooks and sales tools for priority D&A solutions and commercial motions.


* Create and curate practical sales content, including presentations, customer stories, competitive materials, and value-selling tools.


* Drive adoption of sales enablement platforms and tools, including Seismic, and ensure field-facing content remains current and actionable.

Forecasting & Process Excellence


* Partner with Sales leadership to reinforce pipeline discipline, Imaging Forecast Module adoption, opportunity hygiene, and consistent sales execution.


* Identify execution gaps and translate them into targeted enablement, process improvements, tools, or playbooks.


* Support adoption of new commercial processes and operating models across the field.


* Establish and monitor key sales enablement and commercial performance metrics, providing executive-level insights to identify perform...