Senior Digital Marketing Specialist, APeC

Join the Most International Company in the World - DHL Express Singapore

Would you like to join the world’s most international company? At DHL Express, we have been pioneering cross-border express shipping since 1969, connecting people and businesses in over 220 countries and territories.

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If you want to make an impact that matters, join our Insanely Customer-Centric team today! Explore exciting opportunities at https://careers.dhl.com/global/en.

At DHL, people mean the world to us.

That’s why our goal has always been to attract and retain the best talent in the world.

We provide challenge and opportunity for personal and professional development.

We recognize the difference you bring to our business, and together we share the pride of building THE logistics company for the world.

Your Future.

Delivered. 

Role Opportunity: Senior Digital Marketing Specialist, APeC



* The Senior Digital Marketing Specialist serves as the regional expert for digital growth, marketing technology, analytics, and performance marketing across Asia Pacific excluding China (APeC).


* The role is responsible for designing, implementing, and optimizing the technical foundations that power digital customer acquisition, lead generation, and revenue growth.

This includes ownership of digital measurement frameworks, campaign tracking, attribution models, marketing automation platforms, conversion optimization, experimentation programs, and AI-enabled marketing solutions.


* The incumbent will leverage data, technology, and automation to improve marketing efficiency and effectiveness across digital channels while ensuring alignment with global standards, privacy regulations, and regional business objectives.


* As the regional subject matter expert, this role partners with country marketing teams, commercial stakeholders, agencies, and global digital teams to drive measurable business outcomes through data-driven decision making, continuous optimization, and innovation.

Your Task

1.

Digital Growth & Demand Generation


* Develop and execute regional digital growth strategies focused on customer acquisition, first-time buyers, lead generation, conversion, and revenue growth.


* Manage and optimize paid search, paid social, display, programmatic, affiliate, retargeting, and emerging digital channels.


* Develop audience segmentation strategies to improve targeting, personalization, and campaign performance.


* Drive funnel optimization initiatives across awareness, consideration, conversion, and retention stages.


* Identify and implement innovative acquisition opportunities through AI-powered targeting, campaign automation, and predictive marketing capabilities.

2.

Marketing Technology & Digital Infrastructure


* Leverage the regional marketing technology ecosystem including analytics platforms, advertising platforms, tag management systems, customer data platforms, ...