Associate Brand Manager - Kleenex®

Associate Brand Manager - Kleenex®

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®.

At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. 

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

As an Associate Brand Manager (ABM) for Kleenex®, you will drive key marketing initiatives and execute strategic plans to strengthen the Kleenex® brand within the Kimberly-Clark portfolio.

This role reports to the Senior Brand Manager and collaborates with cross-functional partners including brand, sector and business unit management, finance, R&E, customer development, design, and product supply teams.

In this role, you will:


* Support the development and implementation of marketing projects for Kleenex®, including new product launches, pricing strategies, and packaging enhancements to grow the brand’s market share and presence.


* Analyze market share and sales performance data to assess Kleenex® brand health and the effectiveness of marketing and sales activities.


* Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior to strengthen Kleenex® market performance.


* Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support robust brand strategies and execution.


* Identify and leverage relevant consumer and shopper insights to inform Kleenex® marketing and commercial strategies.


* Execute annual business and marketing plans designed to achieve Kleenex® financial targets and objectives.


* Participate actively in the rollout and management of brand commercial programs, ensuring alignment with overall business goals.


* Apply business acumen and marketing expertise to influence cross-functional projects and drive impactful results for the Kleenex® brand.

To succeed in this role, you will need the following qualifications:


* Bachelor’s Degree in Marketing, Business, or a related field required; MBA a plus.


* 2+ years of professional business experience; exposure to brand management, marketing, or digital marketing strongly preferred.


* Experience working within a large, compl...