Product Manager - Marketing Automation Platforms

This role will drive the adoption of new technologies, oversee prompt engineering initiatives, conduct AI use case assessments, and serve as a product owner for AI-driven platforms.

The ideal candidate will combine technical acumen with strong project management and stakeholder engagement skills to deliver innovative solutions that enhance business outcomes.

Key responsibilities



* Solution Integration: Lead end-to-end integration of AI and conventional solutions into existing business processes, collaborating with cross-functional teams to ensure seamless deployment and adoption.


* Experimentation and Testing: Proactively experiment, test, and learn with AI technologies to develop and validate potential solutions.

Foster a culture of innovation and continuous improvement by piloting new approaches and analyzing outcomes.


* AI Use Case Assessments: Identify, evaluate, and prioritize potential AI use cases across the organization.

Conduct feasibility studies, cost-benefit analyses, and risk assessments to determine suitability and impact.

Develop business cases and recommendations for AI adoption.


* Prompt Engineering: Design, test, and optimize prompts for AI models to maximize performance, accuracy, and user experience.

Stay abreast of advancements in prompt engineering and apply best practices.


* New Technology Onboarding: Evaluate, pilot, and implement emerging technologies.

Develop onboarding frameworks and training materials to facilitate smooth adoption by business users.


* Product Ownership: Serve as the product owner for AI platforms, defining product vision, roadmap, and success metrics.

Gather and prioritize requirements, manage backlogs, and coordinate with engineering and design teams.


* Stakeholder Management: Engage with business leaders, technology partners, and end-users to understand needs, communicate progress, and drive alignment on project goals.


* Change Management: Develop and execute change management strategies to support technology adoption, including communication plans, training sessions, and feedback loops.


* Risk & Compliance: Ensure all AI initiatives comply with organizational policies, data privacy regulations, and ethical standards.

Required qualifications



* Bachelor's degree in Computer Science, Information Systems, Business, Marketing, or related field OR equivalent experience


* 5+ years of experience in technology project management, product ownership, or related roles.


* Demonstrated experience with AI/ML technologies, prompt engineering, or natural language processing.


* Proven track record of onboarding and integrating new technologies in a corporate environment.


* Strong understanding of agile methodologies and product lifecycle management.


* Excellent communication, stakeholder management, and change management skills.


* Ability to translate business needs into technical requirements and actionable plans.


* Experienc...