eCommerce Marketing Specialist

The eCommerce Marketing Specialist is responsible for designing and optimizing customer-centric digital journeys that increase conversions, simplify the buying process, and reinforce Bob Barker Company’s brand leadership online.

This role blends data-driven insight with creative marketing execution to deliver seamless eCommerce experiences across all web touchpoints.

The eCommerce Marketing Specialist works closely with cross-functional teams to identify conversion opportunities, align branding, and produce actionable insights that drive measurable revenue growth.

Responsibilities


* Develop and maintain an annual customer journey map identifying friction points and conversion opportunities.


* Increase eCommerce conversion rate by 15% year-over-year through journey optimization.


* Lead brand alignment across all web touchpoints with measurable improvements in consistency and user satisfaction.


* Produce quarterly digital performance reports (bounce rate, conversions, cart abandonment, SEO) with actionable recommendations.


* Support marketing automation by creating targeted, automated campaigns that drive website revenue.


* Stay current on eCommerce trends, analytics tools, and best practices to continually refine strategy and execution.



* Analyze and interpret performance data to recommend journey enhancements and optimization initiatives.


* Collaborate with marketing, IT, and sales teams to ensure web experiences are aligned with brand and campaign objectives.


* Manage A/B testing and personalization efforts to improve conversion rates.


* Ensure marketing automation campaigns are properly targeted, tested, and executed.


* Partner with content and creative teams to implement digital strategies that enhance user experience and drive sales.


* Maintain and document optimization efforts and share insights with leadership and stakeholders.

Qualifications


* Bachelor’s degree in marketing, digital marketing, business, or related field, or 3+ years of experience in eCommerce marketing.


* Proven record of increasing conversion rates and optimizing digital customer journeys.


* Strong knowledge of web analytics platforms (Google Analytics, GA4) and marketing automation tools.


* Experience with A/B testing, personalization, and SEO best practices.


* Excellent analytical, problem-solving, and organizational skills.


* Ability to communicate data-driven insights clearly to technical and non-technical audiences.


* Collaborative team player with a passion for driving measurable growth.

Essential Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in an office environment and requires prolonged periods of ...