Regional Marketing Manager

Employer: BMW of North America, LLC

Job Title: Regional Marketing Manager

Location: 200 BMW Drive, Woodcliff Lake, New Jersey 07677

Offered Wage: $ 157,461.46 /year

WHAT AWAITS YOU.


* Create, develop, and implement regional marketing strategies.


* Develop and execute regional and MACO marketing and advertising strategies to align and integrate with National Marketing and Sales strategies and goals.


* Develop and define marketing KPIs to monitor and evaluate the effectiveness of regional and MACO plans.


* Ensure objectives are attained, identify gaps, and explore further opportunities to drive traffic and increase sales.


* Hold agencies and vendors accountable for achieving the defined KPIs.


* Lead the digital marketing manager to align regional digital marketing strategy and KPIs with sales strategies at regional and center levels.


* Develop integrated marketing plans to drive qualified leads to centers, increasing retail sales and market share for BMW in the US.


* Manage regional and MACO budgets for new vehicles and CPO marketing and advertising.


* Administer and oversee collection and disbursement of funds with BMW NA Finance, the MACOs, and the MACO CPA.


* Promote additional investment into BMW marketing as needed.


* Collaborate with the national marketing department on regional creative direction and marketing funds.


* Consult and deliver dealers' best practice CPO advertising and marketing activities and strategies, lead management, and effective online strategies to make the virtual front line stand out from competitors, including descriptions, photos, and videos.

WHAT YOU SHOULD BRING


* Bachelor's degree in Business Administration, Marketing, Economics, or related field (or foreign equivalent).


* Five (5) years of experience as a Regional Marketing Manager or in a related role coordinating marketing campaigns in an automotive or sales environment.


* Experience in planning and steering new and used vehicle sales strategies.


* Experience coordinating manufacturer warranty programs and aftersales programs.


* Experience in project or campaign management.


* Experience coordinating and developing dealer marketing strategies and initiatives.


* Proficiency with data visualization tools such as Cognos Analytics or Tableau.


* Experience performing purchase order, requisition management, and forecasting.

WHAT YOU CAN LOOK FORWARD TO.


* Medical, Dental, and Vision insurance


* 401(k) with Company match and Retirement Income Account


* Employee vehicle program


* Bonus eligibility


* Paid Parental Leave


* Generous PTO and Company paid holidays


* Voluntary Benefits to fit your needs

Relocation is available for this position.

This position is designated as a field role.

The selected candidate's education, skills, experience, and location will be used to determine the final salary offer.

All pay ranges are based o...