Director, Data Protection Product Marketing

Director, Data Protection Product Marketing

This role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE's data protection and cyber resilience portfolio, including disaster recovery, ransomware resilience and recovery, and data protection platforms.

You will define portfolio-level positioning, messaging, and launch plans, working closely with product management, sales, demand generation, and field teams to accelerate pipeline growth, revenue, and market adoption.

This role combines strategic leadership with hands-on execution and strategic partner management.

As a senior marketing leader, you will manage and develop a team of product and technical marketers while also acting as a player/coach, directly contributing to high-impact initiatives such as major launches, executive messaging, competitive positioning, and analyst engagements.

Responsibilities

Product Positioning and Messaging:
Define and own clear, compelling positioning and value propositions for HPE's data protection and cyber resilience offerings.

Develop and maintain messaging frameworks aligned to target personas, industries, and use cases, clearly articulating HPE's differentiation in security, resilience, and recovery.

Go-to-Market Strategy:
Lead the development and execution of integrated go-to-market strategies for new and existing offerings.

Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities.

Portfolio and Launch Leadership:
Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness, and serve as the marketing lead for priority launches and strategic initiatives.

Content and Narrative Development:
Guide and contribute to the creation of high-impact marketing assets, including value propositions, executive presentations, solution briefs, whitepapers, case studies, blogs, videos, and keynote-level messaging.

Ensure consistency and quality across all customer- and sales-facing materials.

Market Research and Competitive Analysis:
Lead market and...