Marketing Data Platforms - Product Manager, Vice President

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations.

Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Product Manager in Marketing Data Platforms, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle.

As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value.

Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences.

With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.

The Marketing Data Platforms (MDP) team is dedicated to enriching and activating audiences across multiple communication channels.

We drive omnichannel personalization to deliver a best-in-class customer experience and empower our internal paid media team with advanced tools for measuring media performance and optimizing investments.

This role will be responsible for driving discovery sessions, gathering technical requirements, and coordinating integrations with key partners such as Personalization & Insights (P&I), Marketing Connect, and various activation endpoints.

The Product Manager will own the project plan and timeline, ensuring seamless end-to-end audience activation and supporting our target state architecture.

Job responsibilities



* Develops a product strategy and product vision that delivers value to customers


* Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap


* Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition


* Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability


* Lead Discovery & Requirements Gathering: Facilitate sessions with stakeholders to identify business needs and technical requirements for the Marketing Data Platforms.


* Integration Management: Oversee new integrations with Personalization & Insights (P&I), Marketing Connect, and activation endpoints to support omnichannel personalization.


* Project Coordination: Develop and manage detailed project plans and timelines, ensuring alignment across all systems and teams involved in audience activation.


* Stakeholder Collaboration: Partner with internal teams, including paid media, engineering, and analytics, to deliver solutions that enhance customer experience and media performance measurement.


* Platform Strategy: Contribute to the target state architec...