Marketing Communications Specialist

ESSENTIAL TASKS & DUTIES:

Marketing & Communications


* Website & SEO copy: Write/refresh web pages, landing pages, and CTAs; partner with SEO resources to align keywords with buyer intent without sacrificing clarity.

Collaborate with cross-functional teams to support branding, product launches, and company-wide campaigns.


* Long-form content: Case studies, application notes, white papers, thought-leadership posts, and downloadable guides; conduct SME interviews to translate technical detail into business value.


* Product & solutions messaging: Create feature-benefit narratives, positioning statements, and customer-proof points



* Video/audio scripts: Draft outlines and scripts for explainer videos, product demos, and short format clips; support interview prep.


* Sales enablement: Produce crisp copy for datasheets (copy only), battlecards, pitch decks (copy), and proposal templates.


* Support the development of executive communications, including presentations, announcements, and memos.

Administrative Support


* Provide general administrative assistance to leadership and departmental teams, including scheduling, calendar management, expense reports and meeting coordination.


* Assist in preparing agendas, meeting minutes, and follow-up communications.


* Maintain organized files, records, and correspondence for marketing and employee-related initiatives.


* HR coordination: Post job descriptions, coordinate interview scheduling, support onboarding checklists, and help with training logistics and new-hire communications.

Knowledge & Skills :

Education Minimum Requirements/Equivalent :


* Bachelor's degree in Marketing, Communications, Business Administration, or related field (or equivalent experience).


* 2-6 years of experience in B2B or B2C marketing communications or content creation.


* Exceptional written and verbal communication skills, with strong attention to detail.


* Proficiency with Microsoft Office Suite, Adobe Creative Suite, and social media management tools.


* Strong organizational skills with the ability to balance multiple priorities and deadlines.


* Collaborative, proactive, and adaptable, with a customer-service mindset.


* Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

Ability to prepare and edit information/content for website, write reports, business correspondence, and procedure manuals.

Ability to respond to questions from managers, clients, customers, and the general public.

Fluent in English.

Written and verbal communications are delivered to the respective "audience" clearly and effectively.

PERSONAL ATTRIBUTES


* Empathy - Ability to understand our employees', customers' and partners' needs.


* Creative - Thinks outside the box to communicate specific messages and solve problems.


* Continuous Improvement mindset...