Integrated Marketing Senior Specialist

The insurance industry is changing rapidly.

From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities.

For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

We are looking for an ambitious and driven Senior Integrated Marketing Specialist to elevate our integrated marketing efforts for our Anti-Fraud Analytics area.

As a member of the team, you will bring your experience to enhance our marketing strategies, support impactful campaigns, and contribute to the overall growth and success of our business unit solution area.

This role offers a fantastic opportunity for a marketing professional to begin to develop and lead marketing initiatives within a dynamic and innovative environment.

Responsibilities:


* Campaign Development: Assist in creating and executing campaigns through various marketing channels including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.

Collect data for campaign analysis


* Customer Journey: Assist in mapping out customer touchpoints and updating customer personas to ensure alignment in target audience engagement across different marketing channels/touchpoints


* Messaging & Positioning: Implement product positioning and assist in competitive product assessments to ensure consistent and compelling messaging across various channels


* Thought Leadership and Content Creation: Develop content outlines (blogs, articles, etc.) and engage with subject matter experts to gather insights to inform compelling marketing content


* Sales enablement: Prepare sales materials including product brochures, videos, presentation, etc.

and assist with product level sales training


* Event Strategy: Assist in the development of event strategies, including education and content plans for both company-hosted events and tradeshows.

Collaborate closely with integrated marketing leadership and the experiential team to maximize the impact of our presence at events


* Marketing Analytics: Assist in leading the establishment and collection of comprehensive marketing metrics and actively evaluating post-activity outcomes.

Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts


* Market & Competitive Intelligence: Compile market and competitor data for senior team members to analyze.

Monitor emerging trends in the market and distill information into digestible read-outs


* Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams and stakeholders, fostering strong relationships to ensure alignment and success in achieving marketing objectives

Qualifications:


* Bachelor's degree in marketing, communications, or a related field
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