SEO & Content Specialist

The SEO & Content Specialist will play a crucial role in enhancing DAP’s online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals.

This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP’s digital presence.

Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP’s digital performance.

The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.

Responsibilities

Search Engine Optimization (SEO) Strategy & Execution


* Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals.


* Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines.


* Oversee off-page SEO, including backlink acquisition and domain authority improvements.


* Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.

Content Optimization & Collaboration


* Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences.


* Create and optimize content for websites and landing pages using targeted keywords and SEO best practices.


* Analyze competitors’ content strategies to identify opportunities for improvement and differentiation.


* Partner with the Social Media team to optimize social media content for improved organic reach.

Performance Analysis & Reporting


* Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs.


* Provide regular reporting on content performance and recommend data-driven adjustments.


* Analyze user behavior and engagement metrics to refine strategies and improve customer experience.

Desired Skills and Experience

Education: Bachelor’s degree in marketing, Communications, English, or a related field.

Experience:


* Minimum of 4+ years of experience in SEO and content creation roles.


* Proven ability to increase organic traffic and improve search rankings.

Technical Proficiency:


* Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console.


* Strong understanding of HTML, CSS, and structured data for technical SEO purposes.

Content Skills:


* Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content.


* Experience in developing and executing content strategies that drive user engagement and conversions.

Soft Skills


* Strong analytical and problem-solving skills with attention to detail.


* Ability to collaborate effectiv...