Director Digital Content & Strategy

Director Digital Content & Strategy

Location: San Antonio, TX / Exempt 

At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves. To us it is so much more than just a game or concert.  It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community.

SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field, and STAR Complex.   

We know that our people are our greatest asset as an organization.

We aspire to provide our teams with meaningful work, to live our values - Integrity, Success & Caring – day-to-day in what we do and foster an inclusive culture for our 1K+ employee workforce.  

The Director of Digital Content & Strategy will lead the content strategy team across all Spurs Sports & Entertainment brands including the San Antonio Spurs, Austin Spurs, San Antonio FC, The Rock at La Cantera, and community impact initiatives.

This role is responsible for driving platform-native storytelling, ensuring content aligns with brand and business priorities, and growing the impact and performance of our digital channels.

This is not just a planning role, it’s a producing role.

The Director must lead a team that actively creates content, with a focus on daily, vertical video designed specifically for TikTok, Reels, Shorts, and other short-form formats.

This role will define what “great” looks like across platforms and ensure our output is consistent, relevant, and culture-forward.

The Director also owns the analytics cycle end-to-end guiding weekly performance reviews and translating data into insights that shape creative decisions.

As the bridge between Content Strategy and the Studio, they will improve workflows and ensure seamless handoffs from idea to execution.

The ideal candidate is a strategic thinker, collaborative partner, and hands-on leader with deep fluency in digital platforms and creative instincts grounded in audience behavior.

This person will work cross-functionally with Creative Studio, Marketing, Basketball Ops, PR, Community Impact, and Global Partnerships to drive a unified, high-performing content ecosystem across all SS&E properties.

What You’ll Do: 


* Lead the digital content strategy across all brand verticals, with direct ownership of social media and a collaborative role in site and app planning in partnership with the Product team. 


* Manage and mentor the social strategy team including the Manager of Basketball Social Media and Manager of Franchise Social Media, with a focus on building and supporting a content-creating team that delivers short-form, vertical video. 


* Translate organizational goals into actionable content strategies that balance storytelling, fan engagement, and busines...