Product Director, Professional Promotion, CARVYKTI

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Advertising & Promotions

Job Category:
People Leader

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion, CARVYKTI® located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine 

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.

We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Product Director will be a key member of the CARVYKTI® professional promotion team accountable for understanding and implementing strategies to influence treatment in Multiple Myeloma.

In this role you will be responsible for the development and implementation of health care professional marketing plans with a particular focus on overseeing the brands messaging strategy and ecosystem.

The Product Director will work closely with a large, cross-functional team from Brand Marketing, Sales Leadership, US Medical Affairs, Strategic Insights and Analytics, Finance, and Oncology Portfolio marketing to develop professional marketing plans and tactics for the U.S.

CARVYKTI® business.

The Product Director will report to the Group Product Director.

Position Description:



* Develop, own, and implement brand messaging strategy plans supporting health care professionals.

Key components will include strategic and tactical planning, campaign evolution, agency oversight, PRC/regulatory review, and ecosystem optimization.
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