Equine Technical Sales Specialist

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Equine Technical Sales Specialist

Job Title: Equine Technical Sales Specialist

Location: Virtual

Reports To: Director, Equine Technical Sales

Position Overview:

The Equine Technical Sales Specialist provides technical expertise and support within an assigned sales region, working directly with the sales team and customers.

The specialist will work closely with multiple departments, including the Regional Sales Directors and Sales team, marketing, customer service, and R&D, to ensure the highest standards of technical excellence and customer satisfaction.Territory is the West Region (ND, SD, NE, CO, AZ, CA, WA, OR, ID, NV, UT, WY, MT)

Key Responsibilities:

Engages in direct selling activities and support (80%):


* Provides farmgate Sales support including nutritional management and health consultations to drive growth aligned to business strategies.

Partners with sales and key dealers, directly calls on accounts.

Collaborates with Regional Sales Director to meet sales goals.


* Interfaces with industry associations, vendors, and competitors to stay informed about market trends and developments


* Gathers and analyzes technical market data to support strategic decision-making


* Creates content and delivers technical sales presentations at live events, VIP meetings, podcasts, expos, dealer/sales meetings, and conferences

Collaborates with Marketing department to share expertise (10%):


* Influences and supports development and execution of marketing strategies and tactics


* Shares equine technical expertise across the organization including editorial reviews and technical design and content of marketing materials.


* Writes technical materialsand content for media for both Purina website and equinevetnutrition.com


* Helps translate product science into language that resonates with consumers


* Responds to technical customer inquiries, including on social media


* Partners in product rationalization, simplification, and brand consolidation

Collaborates with Research department to support service and new product launches (10%):


* Provides technical writing skills and knowledge for MQ reports and recommendations


* Provides technical insights to product applications and product development

Qualifications:


* Master's degree with 10+ years field experience, PhD with 5-9 years of experience preferred


* Equine industry acumen and ability to work effectively within diverse industry segments


* Strong technical knowledge of Equine nutr...