Parts & Service Marketing Specialist

ABOUT SUBARU

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

The Parts & Service Marketing Specialist plays a key role in shaping and executing events, communications, and recognition programs that engage our retailers and field teams.

This position is ideal for a highly organized, collaborative marketer who thrives in a fast-paced environment and enjoys managing complex projects, building cross-functional partnerships, and driving engagement across our Fixed Operations organization.

MAJOR RESPONSIBILITIES


* Events & Conference Management • Plans and executes the Aftersales Business Conference (ABC), handling all logistical, content, budget, and stakeholder coordination before, during, and after the event.

Collaborates with the National Business Conference (NBC) team and executive stakeholders.

Overall project management tasks include but are not limited to conducting site visits, supporting contract negotiations, budget preparation, theme and scope definition, leading and coordinating stakeholders, executive reviews, director and management engagement, retailer participation reporting, defining the agenda, expo planning, selling sponsorship and exhibitor spaces, employee and field participation, conducting and organizing rehearsals, and all creative assets including enrollment registration and signage.

The ABC occurs every other year.

• Serves as day-to-day contact for agency partners, field teams, internal stakeholders, event management company, and venues related to ABC and other events.

• Develops and oversees the Fixed Operations exhibit and booth presence at the NBC, including on-site execution and executive support.

Maintains responsibility for the layout, the theme, scorecards, ordering, and stakeholders.

• Coordinates the Fixed Operations presence at the National Training Conference (NTC).

• Plans and administers all aspects of quarterly Field Manager meetings and the New Retailer Orientation for Fixed Operations.

• Organizes and leads the annual...