Director Marketing - Scott® Towels & Alternate Formats

Director Marketing - Scott® Towels & Alternate Formats

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

This is a role that will make direct impact on the North America business, stewarding a high growth potential business –Scott® Paper Towels - including the Scott® Consumer Paper Towels and our Home Professional business including Shop Towels and all adjacent formats – total NSV of $342M.

You will be responsible for a business which has the potential and leadership expectation to grow significantly while bringing together two powerful business’s (Consumer paper towels & Home professional) which have recently come together.

The Director is directly responsible for the overall business performance, leading a cross functional team.

Leads the development and execution of the annual business, brand and media strategies and plans to deliver the financial goals (P&L).

Leads and influences cross-functional partners in a matrix organization to include research and engineering, product supply, finance, sales, insights and analytics, legal, etc.

Manages a team of 5 direct reports and & 1 indirect report - and provides broad leadership to the cross functional leadership teams.

In this role, you will:


* Owns delivery of business objectives for the brand including net sales, operating profit, gross margin and market share


* Co-Leads the development and delivery of 3-5 year Strategic Business Plans with our Strategy Team


* Build and implement foundational Brand tools to grow equity with consumers including category vision and drivers, brand plans, communication strategy


* Lead the development of the Annual Business, Brand, and Marketing Plans to deliver the business strategy, targets, business results, and priorities


* Responsible for cohesion with the Scott® Bath side of the business, driving master brand cohesion while owning & leading Content & Connections strategy to deliver holistic business strategy for the Scott® towels & Home professional business.


* Build a data-driven culture of analyzing & measuring the quality/effectiveness of business plans that is quick to optimize for improvement as necessary


* Collaborate with the Customer Development organization and key retail customers to delivering winning plans at the shelf and in eCommerce


* Manage cross-functional and agency teams to ensure plan is executed with excellence and stewardship needs are met


* Lead cross-functionally with R&E, Supply Chain, and Brand Innovation teams to launch innovation progr...