Senior Brand Manager, Brand Growth & Innovation - Cottonelle®

Senior Brand Manager, Brand Growth & Innovation - Cottonelle®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager, Brand Growth & Innovation will lead brand building initiatives across North America for Cottonelle® Portfolio, as well as develop, gain support and lead 3–5-year strategy & innovation plans.

In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales.

In this role, you will:


* Enable sustainable delivery of business objectives, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation


* Lead development of the 3-year Strategic Business Plan (SBP) 


* Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of Cottonelle® within total sector portfolio


* Lead brand architecture, define benefit platforms and deliver pathway to deliver lighthouse claim


* Develop 5-year holistic innovation funnel across the entire consumer experience (product, packaging and promise) that consistently delivers the brand promise, meets SBP targets and drives a sufficient FEI pipeline


* Manage one direct report and be accountable for cross-functional delivery of innovation plans across premium and super premium tiers; support regimen multi-year pathway in partnership with Flushable Wipes team


* Lead portfolio technology mapping and cascade strategy, including business case ownership of big technical bets


* Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP


* Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)


* Lead PPA & pricing tied to innovation


* Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business


* Identify and lead process improvements at the brand or portfolio level


* Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approa...