Paid Social Media Planner

Paid Social Media Planner

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

The Paid Social Media Planner is responsible for developing and executing HPE’s end-to-end global paid social media strategy.

This role includes strategy/planning (quarterly and annually), collaborating with third-party partners, partnering with HPE’s in-house media team for activation, and continuously optimizing the program to meet HPE campaign objectives.

This role requires a deep understanding of digital marketing, analytics, and performance metrics.

It demands an individual with both breadth of knowledge and the ability to execute a paid social strategy at scale for a leading technology company.

This is a US based, hybrid position.

Responsibilities:


* Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across various platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing taking direction from the overall media strategy and plan developed in conjunction with our media strategy partner.


* Drive high engagement, conversion rates, and improve (Click Through Rate) CTR across paid social platforms commensurate with campaign tactics, goals, and objectives.


* Identify optimization opportunities within and across platforms, including continuous testing of ad copy and landing pages, content type and format, and performance.


* Analyze campaign performance data and ensure stakeholders understand reporting.

Offer actionable insights and recommendations based on data analysis.


* Utilize advanced targeting techniques to reach and engage with key audience segments.


* Collaborate with internal teams, including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness.

Contribute to the overall marketing strategy and support integrated marketing efforts.


* Stay informed about industry trends, emerging technologies, and best practices in paid media.

Ensure compliance with privacy policies.


* Engage with key management and partners to align HPE’s global paid social strategy with campaigns.


* Oversee annual, quar...