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Manager Consumer Media

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Digital Marketing

Job Sub Function:
Social Media

Job Category:
Professional

All Job Posting Locations:
Jacksonville, Florida, United States of America

Job Description:

Johnson & Johnson MedTech, Vision a member of Johnson & Johnson’s Family of Companies is recruiting for a Manager, Consumer Media for ACUVUE® Contact Lenses within the Americas Vision Care Organization to be located in Jacksonville, FL.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges.

Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life.

Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness.

Learn more at https://www.jnj.com/medtech

The Manager, Consumer Media for ACUVUE® Contact Lenses will lead the execution of digital marketing campaigns to enhance brand visibility and engagement for ACUVUE® contact lenses in collaboration with Brand Marketing, Customer & Channel Marketing, Media Agency partners, analytics and legal for the U.S.

Marketing Organization.

This role will be responsible for shaping and executing our consumer-focused marketing strategies, driving brand awareness, converting contact lens considerers and implementing effective consumer engagement strategies to strengthen brand equity and drive business growth.

This role reports directly into the Sr.

Manager, Consumer Media within the U.S.

Marketing department.

Responsibilities:


* Develop and execute comprehensive consumer marketing strategies for ACUVUE® contact lenses to enhance brand visibility and drive business growth.


* Campaign Management: Oversee the execution of ACUVUE® media campaigns, ensuring timely delivery and adherence to budget.

Monitor and adjust campaigns based on performance metrics and consumer insights.


* Develop social media strategies, programs, and content for the ACUVUE® Brand Contact Lenses Portfolio on platforms such as Twitte...




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