Talent Acquisition Digital Content and Analytics Manager

Fresenius Medical Care is hiring a Digital Content & Analytics Manager to join our Global Recruitment Marketing team.

Your expertise in content strategy, candidate experience, UX, SEO, and analytics and reporting will play a vital role in enhancing and driving impactful talent attraction initiatives.

You’ll collaborate with a talented, engaged team to enable recruitment marketing and employer branding efforts at scale. 
 

BE A VITAL PART OF OUR TEAM.

Careers Site  


* Lead the careers site transformation for Jobs.FreseniusMedicalCare.com in partnership with third-party agency, technical partner, direct team, and global stakeholders, includes UX, content development, stakeholder engagement, and project management and meeting key milestones  


* With technical partner, own career site management including page updates, UX, and 404 error updates to ensure website is accurate and meets the needs of our business in a timely manner  


* Respond to digital content requests in a timely manner and ensures requests are completed in a timely manner 


* Take the lead on site user requirements, job feeds, and ATS integrations
 

Content and Storytelling  


* Collaborate with direct team and stakeholders to source and create content to attract talent  


* Produce content, in a variety of mediums, to amplify our culture and values, and sell FME to candidates across roles, locations, and channels  


* Stays up to date on content, web, and SEO trends to ensure our content stays relevant and makes an impact 
 

Analytics and Reporting  


* Develop and contribute to weekly/monthly/quarterly reporting to demonstrate value and impact to stakeholders  


* Proactively report on, monitor, and analyze site performance (e.g traffic, conversions) 


* Support direct team by pulling careers site and/or Workday reports to understand and contribute to campaign proposals and end-of-campaign performance reports 
 

Project and Process Management  


* Develop and optimize processes, tools, and templates related to the careers site, site content, employee stories, analytics, and reporting for the global recruitment marketing team  


* Make recommendations to further enhance our digital content and careers site


* Own and drive timelines, weekly meetings, status tracker of various work streams and communications 

WE'RE LOOKING FOR SOMEONE WHO HAS:


* Bachelor’s degree in Business, Marketing, Communications, or equivalent experience 


* 5+ years of recruitment marketing, employer branding, or equivalent experience 


* Solid understanding of content strategy and storytelling  


* Experience in digital candidate or UX/UI  


* Strong attention to detail, project management skills, and proven ability to consistently meet deadlines  


* Strong ability to manage stakeholders and work with cross-functional, global teams  


* Strong written and verbal comm...