Brand Manager, Nicorette Digital & Innovation

Description

Kenvue is currently recruiting for a:

Brand Manager, NICORETTE Digital & Innovation (UK)

This position is based at our High Wycombe office (hybrid working policy)

We now have a great opportunity for a Brand Manager to join our Kenvue UK Consumer business.

Working within the Marketing Team you will be responsible for driving the NICORETTE brand in the UK with a focus on Innovation, Channel White Space and Digital Media.

You will report to the Head of Digital & Innovation, NICORETTE (Northern Europe).

What you will do:

Innovation

• Drive the growth of the NICORETTE brand through product innovation in partnership with the Cross-Functional Team, and the Global team as per the new Global Operating Model.

• Sizing of Innovation for UK and defining the appropriate Go-To-Market and Channel Strategy with Cross-Functional Commercial Teams.

• Project Manage product innovation and digital innovation (e.g.

App development) in to market in the UK in partnership with the Local UK Cross-Functional team, and Global Team.

• Define targets and track performance of Innovations with Finance, Cross-Functional Commercial and Global Teams.

• Partner with the NICORETTE UK Marketing Manager to input Innovation Opps and Sizing into key Business Financial Cycles such as BP and 3YOP.

• Identify opportunities for Bigger/Smaller Pack Sizes for NICORETTE for different sales channels, and partner with Regulatory Affairs & Regulatory Boards to submit new pack-sizes for licencing and approvals.

• Locally Execute the NICORETTE Sustainability mission and influence global teams on what's needed for Northern Europe.

Channel Development/Business Development

• Build and execute the Go-to-Market Strategy for entering new channels and white space both online and offline.

• Partner with our Convenience & Wholesale Account Teams to sell-in the category opportunity and execution/activation plan for success

• Collaborate with cross functional partners to deliver excellent end to end execution

• Use analytical skills to report and analyse on key performance metrics for the accounts you partner with, to identify risks and opportunities.

General

• Partner with the local brand team on key campaigns, and support campaign execution through a variety of creatives and media channels.

• Manage and report on Brand Marketing Expenditure (BME)

• Contribute to delivery of the in-year full P&L and share targets for the NICORETTE UK Business

What we are looking for

• Experience working as a Brand Manager or an experienced Assistant Brand Manager

• Marketing experience in an FMCG environment with a strong track record of performance in a matrixed organisation.

• Degree level educated or equivalent experience

• You will have experience, developing, activating and optimising communication plans including media strategies.

Creating and adapting content across multiple channels.

• Good commercial and financial acumen, including ana...