Assistant brand manager

Description

Brand Management
-Research & analysis
- Analyzes key performance indicators and financial reports such as brand sales and offtake
- Conducts consumer/market research to find new opportunity area and assess the size of prize

Brand strategy development & execution
- Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
- Develop longer term growth plan including brand evolution strategy
- Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

Communication planning & execution
- Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Flawless execution of marketing campaign with sense of urgency
- Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

Key brand index management
- Keep track of brand health through appropriate measurement tools
- Plans and forecasts sales
- Budget planning and tracking

Related Experience & Behavior, Competency
- 3 years brand marketing experience.
- Experience of working with cross functional teams and regional teams.
- OWNER MINDSET for brand business growth as a business leader, for self/ team's growth as a people leader.
- Consumer-centric & agile mindset
- Bachelor's degree and above with relative brand management experiences

Expertise and Skills
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strategic thinking & analytical and problem-solving skills
- Ability to speak and write in English and Japanese fluently