Associate Director, DTS Social Discovery & Content Lead, IPC/EM

Associate Director, DTS Social Discovery & Content Lead, IPC/EM

Job Description

You were made to do this work: designing new technologies, diving into data, optimizing digital experiences, and constantly developing better, faster ways to get results.

You want to be part of a performance culture dedicated to building technology for a purpose that matters.

You want to work in an environment that promotes sustainability, inclusion, wellbeing, and career development.

In this role, you’ll help us deliver better care for billions of people around the world.  It starts with YOU. 

In this role, you will:


* Responsible to accelerate K-C’s social content and social discovery as a competitive advantage and expand impact beyond social.


* Partner with regional COE and markets to build differentiated capabilities for K-C key markets out side North America to enable Content Factory, Ad Tech and Media Measurement and Marketing Analytics.


* Develop talent and enable new ways of working.

 

Role Overview & Primary Accountabilities:

Strategic Partnership and Thought Leadership

K-C is embarking on a new journey to win with consumers leveraging Content on social platforms.

This would require capabilities to form partnership with influencers and accelerate content production.

This person needs to be a digital native who has worked with D2C brands and/or digitally focussed brands in FMCG enabling them to win with content – someone who sits at the intersection of AI and Marketing.

She/He needs to be able to partner strategically with regional marketing COE and key markets to define a strategic roadmap of capabilities needed.

Social Content and Discovery

Define and build capabilities (not limited to below) to accelerate Content Factory:


* Video Decoding: Decode best performing content/format internally and externally, and summarize content strategy 


* Social Listening: Monitor social media and competitor performance to benchmark and stay ahead of the competition.


* Influencer Identification & Outreach: Leverage tools to contact creators faster and more efficiently for expansion.


* AI Generated Content: Leverage AI to create content at scale at cheaper cost and agility.

Ad Tech and Media Measurement


* Lead transition of key markets for K-C to new ways of working and media/content agency

Marketing Analytics

Lead key use cases (e.g.

Copilot evangelization, Market Mix Modelling) to drive insights for marketing teams across key markets for K-C


* Identify capabilities to measure creative effectiveness


* Scale up Media Measurement Reporting to measure

About Us

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