Marketing Intern

Bob Barker Company is looking for a talented Marketing Intern to join our summer internship program.

This is a 12-week, full-time, paid internship program beginning on May 12, 2025.

This start date is flexible by +/- one week depending on academic schedules.

Bob Barker Company offers the broadest product line and largest inventory of corrections and detention supplies to federal, state, and local government agencies and select businesses.

Our vision is to transform and serve the criminal justice system by focusing on the Bob Barker values: Start with Love, Act with Courage, Deliver Solutions, Perform with Distinction, and Be Humble.

Responsibilities & Project Work

Content Creation


* Assist in developing engaging and customer-focused written content for various marketing channels including email campaigns, blog posts, social media, website updates, and product launches.


* Collaborate with the Marketing Automation Manager to ensure content aligns with the brand voice, values, and overall marketing objectives.


* Conduct research to contribute valuable insights and trends to enhance content creation.

Marketing Automation Support


* Aid in the execution and optimization of product launches and marketing automation campaigns under the guidance of the Marketing Automation Manager.


* Collaborate with cross-functional teams to gather information necessary for creating targeted and effective marketing automation campaigns.


* Learn and assist in the setup and maintenance of marketing automation campaigns.

Loyalty Program


* Complete a market analysis of loyalty programs and determine the current state of programs within our industry.


* Collaborate with Marketing, Product Managers, Sales, and Customers to evaluate different types of loyalty programs that could work for our market.


* Evaluate the company’s readiness, gaps, and make a final recommendation on whether the company should implement a loyalty program.

Marketing Data


* Assist in various Google Analytics projects to ensure the marketing department has the most accurate and up to date data.


* Work alongside the Director of Marketing and Digital Strategy to better capture revenue from each marketing activity.

Qualifications


* A Junior or Senior working towards a degree in Marketing, Communications, or related field.

Skills & Abilities


* Strong written communication skills with an ability to tailor content for customer engagement.


* Basic understanding of marketing automation concepts and a willingness to learn and adapt.


* Ability to work collaboratively in a team environment.


* Demonstrated creativity and innovation in marketing or related areas.


* Strong analytical skills and the ability to prioritize effectively.


* Demonstrated ability to contribute to successful digital marketing campaigns.


* Desire to collaborate on change management strategies and implementation of marketing automation strate...