Senior Brand Manager, Huggies (Diapering & CC), Kazakhstan, CIS

Senior Brand Manager, Huggies (Diapering & CC), Kazakhstan, CIS

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

As a Senior Brand Manager your aim is maintaining sustainable brand establishment/evolution/development in a frame of business & marketing objectives that would generate sound business results, becoming the ambassador of brand’s consumer within organization through striving to deliver “the best” for consumer and initiating deployment local “Best Practices” regionally or globally through providing access of global KC community to them.

Scope of responsibilities:

Brand Strategy & Management


* Develop and implement long-term BCC brand strategy to drive awareness, loyalty, and sales growth in Kazakhstan.


* Ensure brand consistency across all consumer touchpoints, in alignment with global Huggies positioning and regional market needs.


* Define key performance indicators (KPIs) and monitor brand health metrics, including market share, penetration, and consumer loyalty.

Consumer Insights & Market Research


* Conduct market analysis, competitive benchmarking, and consumer research (together with research team) to identify trends and opportunities.


* Leverage insights to refine brand messaging, product development, and marketing campaigns.


* Collaborate with research team and agencies to track brand performance and consumer sentiment.

Product Marketing & Portfolio Management


* Manage the local product portfolio, including innovation, pricing, and packaging development.


* Work closely with regional and local teams to ensure product availability, performance, and localization for the Kazakhstan market.


* Lead new product launches, ensuring successful market entry through integrated marketing campaigns.

Marketing Campaigns & Media Strategy


* Collaborate with Communication & Digital team to develop 360-degree marketing campaigns, integrating offline, traditional media with digital and social media.


* Partner with the Communication & Digital team to create localized content, influencer partnerships, and social media activations.

Trade Marketing & Sales Collaboration


* Partner with the trade team to develop in-store promotions, shopper marketing strategies, and retailer-specific activations.


* Ensure brand visibility and effective point-of-sale materials in key retail chains.


* Work with trade team and key accounts managers to enhance brand presence in offline and e-commerce channels.

Budget & P&L Management


* Manage the brand’s marketing budget, ensuring cost efficiency and maximizing return on investment.


* Track and report on brand financial performance, ensuring alignment with business objectives.


* Identify opportunities to improve profitabili...