Customer Data Analyst

WHAT AWAITS YOU.


* Develop custom scripts in multiple database environments to extract data for data discovery, analysis and optimization.


* Lead, develop and maintain models, while applying analytics techniques building high-quality predictive/prescriptive systems.


* Lead data technology, architecture and business recommendations, based on developed key insights in both macro-and micro-environments.


* Develop analysis of the customer journey highlighting areas of opportunity to optimize, scale or influence positive business impact.


* Leverage Data to develop Insights to regularly report the health of Customer Experience data, preparing analysis on the quality of data capturing techniques and managing the distribution (real-time, weekly, monthly, etc.) of effective reporting to various teams within the organization.

Working closely with a variety of teams across the organization such as teams within the C-Function, Marketing, Sales, Aftersales and cross-functionally with other teams within the BMW Group family.


* Be the champion of Data capture efforts identifying opportunity to connect customer data across the entire customer journey.


* Identifies and leverages appropriate digital media for data acquisition, customer interaction, and/or engagement.


* Provide expertise, insight, and innovation in the area of data management, acquisition and data enhancement partnering with Campaign Management, Analytics, Media and Consumer Insights.

Responsible for the creation of reports that are consumable to other parties and easy to leverage.

Partner with other groups within the BMW Group family to help identify new data opportunities that are easy to report on.


* Lead and champion strategies, best practices and lead the implementation of technical requirements for effective digital measurement.

Lead and evangelize the transformational use of 1st, 2nd, and 3rd party data usage throughout the organization.


* Drive the implementation team to improve data integrity and data quality.

Manage the relationships with various agencies (Liveramp, Adobe, Critical Mass, etc) to provide BMW POV.

Leverage knowledge of data capture methods in order to educate business partners; provide actionable recommendations for capturing data and improving on data quality.


* Understand and articulate data-driven and technology options available in data management and manipulation, requirements, analytics development, data science options and preferences of visualizations.


* Develop new and innovative ways of impacting positive customer experience.


* In support of BMW of North America's business objectives, this position requires regular attendance at a BMW office/Facility with remote work capability (hybrid).

In-office days may be assigned by the line manager.

WHAT YOU SHOULD BRING.


* Master's degree in Information Systems, Business, Communications or related field (willing to accept foreign education equivalent)...