Associate Brand Manager

Description

Kenvue is currently recruiting for:

Associate Brand Manager

This position reports into Head of Brand Management and is based at Tokyo, Japan.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

Role reports to: Head of Brand Management

Location: Kudan, Tokyo - Japan

What you will do

What you will do

This role will play a critical role in brand management, leading total self care business from A to Z.

This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term.

This role will lead cross functional team to deliver results, also have tight engagement with Regional team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.

Role Duty & Responsibilities

Brand Management

- Research & analysis


* Analyzes key performance indicators and financial reports such as brand sales and offtake


* Conducts consumer/market research to find new opportunity area and assess the size of prize

- Brand strategy development & execution


* Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans


* Develop longer term growth plan including brand evolution strategy


* Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

- Communication planning & execution


* Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.


* Design advanced communication and media plan based on deep consumer insight and media behaviors


* Flawless execution of marketing campaign with sense of urgency


* Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

- Key brand index management


* Keep track of brand health through appropriate measurement tools


* Plans and forecasts sales


* Budget planning and tra...