Senior Marcom Specialist

KEY RESPONSIBILITIES

• Facilitate BU MarCom BP to develop overall MarCom strategy and plan aligned with BU priorities and regional market demands.

• Act as primary interface between BU stakeholders and MarCom team, fostering strong partnership across Sales, Product, and Channel organizations to ensure consistent campaign execution, objective prioritization, and conflict resolution.

• Work closely with function teams for end-to-end management of BU MarCom programs including calendar, budget and resource allocation, and ensure the high-quality deliverables in an efficient and effective manner.

• Drive MarCom initiatives through complex organizational structures by effectively leveraging cross-functional resources and influencing key stakeholders.

• Ensure the implementation of established MarCom frameworks while maintaining brand consistency and communication excellence..

• Track, measure and evaluate effectiveness/ROI of MarCom performance, and provide actionable insights and reporting.

REQUIREMENT

• Bachelor degree or above, with 5+ years of progressive experience in B2B marketing, product management, or segment strategy roles

• Capable of managing complex, cross-functional projects from concept to execution

• Good project management experience

• Business fluency in English and Chinese with exceptional presentation skills (verbal/written)

• Strong interpersonal skills, particularly in collaboration and communication.

• Adaptive performer who thrives in fast-paced, deadline-driven environments

• Master prioritizer maintaining excellence across multiple high-stakes initiatives

• Proactive problem-solving mindset and can-do attitude

This position requires approximately 20% domestic travel.

Qualifications

KEY RESPONSIBILITIES

• Facilitate BU MarCom BP to develop overall MarCom strategy and plan aligned with BU priorities and regional market demands.

• Act as primary interface between BU stakeholders and MarCom team, fostering strong partnership across Sales, Product, and Channel organizations to ensure consistent campaign execution, objective prioritization, and conflict resolution.

• Work closely with function teams for end-to-end management of BU MarCom programs including calendar, budget and resource allocation, and ensure the high-quality deliverables in an efficient and effective manner.

• Drive MarCom initiatives through complex organizational structures by effectively leveraging cross-functional resources and influencing key stakeholders.

• Ensure the implementation of established MarCom frameworks while maintaining brand consistency and communication excellence..

• Track, measure and evaluate effectiveness/ROI of MarCom performance, and provide actionable insights and reporting.

REQUIREMENT

• Bachelor degree or above, with 5+ years of progressive experience in B2B marketing, product management, or segment strategy roles

• Capable of managing complex, cross-functional pr...