B2B Strategic Marketing Senior Advisor (Content/Messaging) - Pacific Time Zone

Role Summary

We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment.

This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development , differentiated market messaging, storytelling and overall marketing communications support which will be dedicated to a specific PBM health plan client.

There may also be some elements of business-to-consumer marketing that emerge as part of this strategic marketing support.

This role will need to develop strong relationships with the client and with cross-functional partners across Evernorth responsible for the support of the client's growth, upsell and retention objectives, including partnerships with solutions, public relations, social, competitive intelligence, sales training and government affairs teams.

Key responsibilities include, but are not limited to:



* Evaluation and review/marketing audit of client's existing suite of sales and educational materials


* Marketing Strategy Development and Thought Leadership
Coordination with client's sales, marketing, training and pharmacy teams to build out annual marketing strategy to amplify client's thought leadership and brand position specific to pharmacy


* Material and Messaging Development
Work cross-functionally to help develop and execute on meaningful and aligned market messages.

Leverage business knowledge, research/data, and insights to optimize market messages and communications campaigns.

Supports the development of key communications, including narratives, key messages, presentations, infographics, case studies and other collateral where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace.

Create training plan and materials to maximize value and impact of sales messaging.
Messaging and material customization for specific audience segments, including:
Consultants and brokers

Employer groups (possible segmentation by employee size) → existing clients and prospects

Pharmacies

General audience (e.g.

publicly facing materials/information)


* Competitive and Industry Insights
Collaborate with Evernorth CI team to uncover insights and trends specific to the client's region and prospect type


* External communications
Work with subject matter experts to understand new regulations and develop talking points for sales and/or executive leadership.

This is a business-to-business (B2B) marketing role that requires understanding of B2B marketing, healthcare (specifically pharmacy and medical-pharmacy integration) and/or segment marketing best practices in planning marketing strategies and overseeing tactical execution and measurement.

The candidate will establish critical relationships with business partners that are experts in serving these clients and lev...