Influencer Marketing Leader (Dr.Ci:Labo)

Description

Kenvue is currently recruiting for:

DCL Influencer Marketing Leader

This position reports into DCL Marketing Director and is based at Tokyo.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

Role reports to: DCL (DR.CI:LABO) Marketing Director

Location: Tokyo

What you will do

The DCL Influencer Marketing Leader is responsible for developing communication materials, conducting research, and working closely with influencer management agencies to ensure projects are completed on time and on budget.

You will also administer a database of process metrics and recommend process improvements while maintaining a working knowledge of current regulations:

Key Responsibilities

• Develop and execute innovative influencer marketing strategies in alignment with the DCL brand and business objectives

• Identify and collaborate with relevant influencers to drive brand awareness and engagement

• Create compelling influencer campaigns that resonate with target audiences and drive measurable results

• Manage influencer relationships and ensure timely and effective communication

• Stay up to date with industry trends and best practices to continually improve influencer marketing efforts

• Challenge to viral influencer marketing to d evelop the unique influencer contents to create buzz, increase the social endorsement and contribute the sales growth .

• Develop and manage the owned social media contents to raise the brand engagement.

• Translate ideas into profitable, promotional marketing campaigns in alignment with the company's marketing plans and promotional programs.

• Administer and execute online promotions to enhance the company's marketing initiatives.

• Conduct analysis for program effectiveness and use the findings for market site enhancements and to optimize all programs.

• Collaborate successfully with internal teams, suppliers and agencies to ensure projects are completed on time and on budget.

• Write and edit copy for specialized campaigns in addition to normal advertising materials, and coordinate materials for final review.

• Maintain and enhance a working knowledge of current regulations on label formats, font requirements, drug fa...