DMX Assistant Brand Manager

Description

Kenvue is currently recruiting for:

Assistant Brand Manager, DMX (Digital Media Excellence) Marketing

This position reports into Brand Manager and is based at Tokyo, Japan.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

Role reports to: Brand Manager

Location: Kudan Japan

The team you will join

DMX (Digital & Media Excellence) team belongs to Marketing Department along with Brand Team.

We focus on responding to the evolving media environment and diverse consumer lifestyles.

Our role includes strategic media planning, PR exposure, budget optimization, and ROI improvement to together, deliver and be responsible for the brand growth and business result.

What you will do

As a member of DMX team, you will partner with Brand Team to contribute the brand growth and business delivery, through identification of effective media & PR strategies related to the brand; Neutrogena®, Aveeno®, Tylenol®, Listerine®, Johnson's® and BAND-AID®, and execution of impactful campaigns.

You will be responsible for overall media & PR strategy development to execution, along with the clear KPI setting and achievement.

Key J ob R esponsibilities


* • PR: Develop and execute effective PR strategies and plan in collaboration with agencies.

This includes media relations, securing publicity and tie-up exposures, planning and implementing events, etc.


* • Influencer management: As to tie up with the PR strategies and plans, manage influencer relationship well with our Kenvue brands and evolve it as a capability of organizations.

Leverage them to grow and cultivate Kenvue brand value, and business growth through contents creation to ad boosting.


* • Budget Planning: Optimize budget allocation across various media channels to maximize ROI.


* • Performance Tracking: Set and improve ROI targets, monitor, track, and report key media performance metrics, and leverage insights to refine future strategies.


* • Internal and External Partnerships: Build strong relationships with internal and external stakeholders, identify and utilize resources to deliver innovative solutions.

What we are looking for

Required Qualifications


* • Brand PR knowledge and Exper...