Marketing & Brand Manager

Ground Force Manufacturing has an amazing opportunity for a skilled Marketing/Brand Manager.

The Marketing/Brand Manager will be responsible for ensuring brand recognition stays strong globally for all Business Units under Ground Force through trade shows, website presence, print materials, social media, special promotions etc.

The role includes support of strategies developed to promote annual growth in OEM sales, parts revenue and global market share, and also oversees the company CRM tools, functions and responsibility for driving leads to the sales teams.

Starting salary DOE.

Essential Job Duties and Responsibilities for all Business Units:


* Develop Marketing Strategy: Create and execute a comprehensive marketing strategy that aligns with all Business Units goals and objectives.


* Product Positioning: Define and refine the positioning of the equipment in the market, highlighting its unique features and benefits through various marketing channels.


* Market Research: Conduct market research to understand customer needs, industry trends, and competitors.


* Campaign Planning: Plan, and oversee marketing campaigns, including digital advertising, content marketing, email marketing, and social media efforts for all Business Units.


* Budget Management: Manage the marketing budget effectively, ensuring that resources are allocated efficiently to achieve maximum ROI.


* Content Creation: Oversee the development of marketing materials, including brochures, product manuals, videos, and website content for all Business Units.


* Sales Support: Collaborate with the sales team to provide them with the necessary tools and materials to promote and sell the equipment effectively to include flyers, presentations and video production as needed.


* Brand Management: Maintain and strengthen the company's brand identity, ensuring consistency across all marketing channels for all Business Units.


* Lead Generation: Implement lead generation strategies to acquire potential customers and nurture them through the sales funnel.

Track leads and support Sales Managers hold teams accountable.


* Analytics and Reporting: Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and make data-driven decisions.


* Trade Shows and Events: Coordinate participation in relevant industry trade shows and events to showcase the equipment and build relationships with customers and partners.

Seek to find new opportunities for attendance.


* Partnership Nurturing: Nurture and grow external partnerships or collaborations with other organizations to expand market reach.


* Regulatory Compliance: Ensure that all marketing activities comply with relevant industry regulations and standards.


* Company Events: Oversee all internal and external company events with support from Marketing Specialist and Admin.


* Business Development: Develop growth strategies to gain market sh...