Manager - Marketing Analytics - b2c Brands

Your Job

Georgia-Pacific Consumer Business seeks to enhance its Marketing Analytics team in Atlanta, GA, by adding a "Manager of Marketing Analytics." This role will drive the advancement of our brands' national media strategy, planning, and activation through the application of advanced analytics.

The Consumer Business at Georgia-Pacific is dedicated to cultivating iconic American brands for consumers and retail customers.

Our distinguished brands include Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft®, and Quilted Northern®.

This role will utilize statistical modeling and measurement methodologies to generate insights into the performance of Georgia-Pacific's Consumer Brands' marketing investment strategies.

The results of these measurements will be used to recommend optimizations to enhance effectiveness and efficiency.

What You Will Do


* The Manager of Marketing Analytics will collaborate extensively with our Brand Building, Integrated Media, Shopper Marketing, and Category teams as a subject matter expert in measurement.

In addition to conducting modeling, they will offer guidance on measurement strategy and design, interpret results, and provide forecasting insights.


* Marketing Mix Modeling: Perform marketing mix modeling to evaluate the performance of various marketing investments, optimize budget allocation, and project future performance.


* Household level Sales Lift Analysis: Analyze household purchase data to measure sales lift due to media exposure and provide insights into consumer behavior, segmentation, and targeting.


* In-Store Sales Lift Analysis: Design and execute in-store test vs control experiments to measure the impact of sales and marketing initiatives on brand and category performance.


* Ad Hoc Analysis: Conduct ad hoc analyses to support brand teams with actionable insights and recommendations, addressing business questions related to media performance, and informing strategic decisions.


* Collaboration: Work closely with cross-functional teams including brand management, consumer experience, sales, finance, and external partners to ensure alignment on objectives, insights, and forecasts.

Anticipating needs to deliver relevant and timely insights.


* Reporting: Create clear and comprehensive reports and presentations that effectively communicate analytical findings and recommendations to stakeholders.


* Continuous Improvement: Stay up-to-date with industry trends, emerging analytical techniques, and best practices to continuously improve our analytical capabilities.

Who You Are (Basic Qualifications)



* Bachelor's degree (or 4 years of marketing analysis experience)


* 3+ years of experience in an analytical role performing statistical analysis

What Will Put You Ahead


* Bachelor's degree or higher in Marketing, Statistics, Economics, Business Analytics, or a related field


* Experience with marketing mix modeling, test vs control, and other measu...