Marketing Director

Key Responsibilities: 

•    Develop and implement comprehensive marketing strategies that drive engagement, leads, and sales. 
•    Collaborate with product teams to understand product offerings and value propositions to create tailored marketing materials that highlight key features and benefits. 
•    Lead sales enablement through the execution of campaigns across multiple channels in partnership with the sales and client services team.
•    Brand awareness through marketing efforts using social media (LinkedIn, Facebook, X (formerly Twitter, etc.)).

This includes but is not limited to, social media account management, campaign creation, posts, and monitoring account activities to drive site traffic and engagement.
•    Track, analyze, and report on marketing metrics associated with lead generation, content creation, website traffic, and other KPIs.
•    Monitor social media groups, trends, tools, and applications, recommending actions and next steps.
•    With Sales Leader, conduct market research to identify trends, customer needs, and competitive analysis to inform marketing decisions.

•    Develop and maintain Local Gov website, product line-specific landing pages, and customer portal.

  
•    Serve as event manager for all trade shows, conferences, and associated customer events.
•    Oversee user group meetings, customer advisory committees, and survey collection.

 
•    Ownership of customer communication calendar and scheduling for all product lines
•    Document procedures, processes, and workflow and recommendations for continuous improvements in efficiencies.
•    Assist as needed with graphic and video editing and customer webinars.