Brand Marketing Associate Manager

The Brand Marketing Associate Manager is part of the North America marketing organization.

You are responsible for supporting brand marketing strategy and execution of tactical programs, driving the development and progress of brand marketing tactics, campaign materials, and tracking of sales programs to execute a best-in-class marketing strategy for the Merz Aesthetic assigned brand.

In this role the assigned brand is Toxins. 

Responsibilities:

Brand strategy


* Initiate and manage the development of marketing campaign materials from start to finish with relevant cross-functional stakeholders, inclusive of websites, print pieces, and digital materials.


* Creative thinking for the development of new materials based on the strategic needs of the business.


* Lead and manage the development and approval process of copy and design.


* Launch finished materials into the market, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use.


* Track and report material usage and campaign impact.


* Active communication with the Director of Brand Marketing, inclusive of problem/solution management, project development updates, and regular 1:1s.

Cross-functional communication and collaboration


* Lead and manage all communication with agency partners and relevant cross-functional stakeholders, such as creative agency, regulatory, medical affairs, and legal.


* Create launch timeline/deadlines, and actively communicate with relevant stakeholders on progress and completion.


* Engage with the commercial analytics team to better understand the business and uncover insights.


* Partner with Global Marketing and R&D counterparts to ensure best practice sharing across regions.


* Craft and deliver field communications as needed, collaborating with the sales/marketing communication team.


* Resolve inquiries forwarded from Injectables Marketing inbox related to assigned brand within a timely manner.


* Collaborate with DTC, Digital, Loyalty, HCP Education, and Internal training teams to ensure proactive learning and sharing of materials and needs.


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Manage cross-functional communications to ensure brand marketing consistency, inclusive of medical affairs and sales.

Brand administrative functions


* Support the Brand Marketing team as needed, inclusive of scheduling meetings, agenda management, note taking, and communication with stakeholders.


* Manage HCP Contracting process for KOL initiatives.


* Manage budget and tracking of current projects and spend throughout the fiscal year.

Including all SOWs and Pos/invoices for the assigned brand.


* Initiate and manage tracking and reporting of sales initiatives for marketing leaders.


* Evaluate weekly inventory report of all marketing material and ensure the marketing storefront is up to date with replenishments and new items.

Field Engagement &...